Pocket-lint – Ford has come up with a hilarious prank and turned it into a Valentine’s Day ad campaign. The car maker decided to set up a female stunt driver on several blind dates with men who had no idea she was in fact a stunt driver. During each date, she meets with a guy in a coffee shop. When their coffee is finished, she asks him to go for a ride in her shiny Mustang, literally putting a new spin on speed dating. But of course, before she roars up the engine and takes off, she nervously informs her date that she “doesn’t really know how to drive stick”, to which the men either nervously laugh or offer drive or even brag about being able to show her what “this thing can really do”. She just giggles in response and steps on the pedal. After a bit of driving and small talk, the woman finally cranks things up and proves that you can’t judge a book by its cover.
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Ford takes a female professional stunt driver, a group of unsuspecting men and a Ford Mustang GT on a blind speed dating trip. A video of the prank has been uploaded on YouTube and has received almost three million views. Ford asked the men to go on a blind date with professional stunt driver Prestin Persson who pretended to have just moved into town. Persson met the guys at a coffee shop in Dallas, chatted a little and then offered them a lift in her new car, a Ford Mustang.
But we like Ford’s new Valentine’s Day video for, er, other reasons: The company teamed a red-hot Mustang with an equally hot driver in.
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After the men have been asked to go on a blind date in the new mustang, their failed attempts at some ‘smooth moves’ only encouraged Ford’s undercover stunt.
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Female Stunt Driver Pranks Unsuspecting Passengers
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A fast car. Each of men in the commercial appeared for the blind date as a means to try out for a dating reality show. But none of the men were.
They fitted a Mustang with cameras to capture the driver and passenger, then launched a gorgeous stunt driver onto the blind date market, luring unsuspecting guys to go for a drive in her Mustang, at which point she puts her foot down, thrashes the car like only a stunt driver can and simultaneously smashes her passengers per-conceptions of attractive female drivers.
But as difficult as it is to achieve, if you start with truly, intuitively understanding your customer — then come up with a cool idea with real potential to engage, you certainly get the odds working in your favor. Click here to cancel reply. Tags: Automotive brand campaign , automotive branding , Brand Agency , brand agency Melbourne , Brand Communications Agency , brand communications designers , brand communications studio , Brand Engagement , brand engagement agency , branding agency , branding agency Melbourne , Ford Mustang , Ford Mustang Branding , Mustang Campaign , Mustang Speed dating , Mustang viral video , social media branding , social media for brands , Social-Media.
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Entitled Speed Dating , the video begins with technicians installing hidden cameras inside the Mustang. Then a series of guys show up at a coffee shop for a blind date. After chatting a bit, the woman takes each of her dates for a ride in a shiny red Mustang GT. At first, when she pretends to fumble with the manual transmission, some of the men give helpful suggestions and a couple even offer to take over for her.
Following a brief drive, they end up at an empty parking lot where things speed up considerably. She floors the accelerator, the Mustang’s 5.
With the help of the Mustang, Ford shows an unsuspecting group of passengers just what it means to “speed date.”.
What else can you redeem with your petrol points? The all new Land Rover Defender: A modernised icon. How to get lower car insurance premiums. Ford invites unsuspecting guys to meet a professional stunt driver in disguise for speed dating – in its latest Mustang. Read more Car News. You may also like. Login Sign up. Viewed : 3, times. Recommended Articles.
Watch: Professional female stunt driver pranks men during blind dates
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